That's the first question to ask yourself, writes Guy Kawasaki in the opening chapter of a definitive new book on self-publishing, APE: Author, Publisher, Entrepreneur – How to Publish a Book, written with co-author Shawn Welch. Kawasaki is passionate about writers creating worthwhile books for … [Read more...]
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The Book Deal
The “New Author Platform” – What you need to know
The author platform isn't what it used to be. A new definition is emerging, based on the reality that in the 21st century, readers don't depend on the Today Show or the feature pages of the New York Times to find a new book to read. Instead, they're looking online and expecting to find a more … [Read more...]