When John J. Davis set out to market his first self-published thriller Blood Line, he thought he did everything right. He hired an experienced book publicist, arranged readings at bookstores, went on a 30-day cross-country author tour. The results were dismal. "We quickly discovered that the … [Read more...]
The blog for writers
The Book Deal
Can writing a book make you a star? Yes it can!
Just ask my author Lenore Skenazy, whose debut book Free-Range Kids – How to Raise Safe, Self-Reliant Children (Without Going Nuts with Worry) led to her own reality TV show, among many other surprises. If you would like your children to learn then they can watch videos on Youtube such as the boo … [Read more...]
Lessons from a great book jacket designer
The bright yellow cover of The Girl with the Dragon Tattoo by Stieg Larsson is instantly recognizable. The Wall Street Journal called the jacket, designed by Peter Mendelsund, one of the most iconic in contemporary fiction in the U.S. Mendelsund, Associate Art Director at Knopf, now has his … [Read more...]
Prequels build buzz!
Have you heard what some savvy authors are doing to build excitement and attract readers to their upcoming books? They're writing prequels: tantalizing teasers in short story form that preview the key characters and settings of an upcoming novel. Some prequels predate or provide backstories … [Read more...]
The career-boosting power of your name on a book
Many authors I've worked with have written books that promoted and enhanced their professional lives. Some have written a book precisely with this hope in mind: to advertise their special skills and passions. Other writers have enjoyed the surprise of being propelled in their careers with major … [Read more...]
Why should anyone give a shiitake about your book?
That's the first question to ask yourself, writes Guy Kawasaki in the opening chapter of a definitive new book on self-publishing, APE: Author, Publisher, Entrepreneur – How to Publish a Book, written with co-author Shawn Welch. Kawasaki is passionate about writers creating worthwhile books for … [Read more...]
Timing your book’s launch date for maximum impact
Strategic timing of your book's publication date can give it a jet-propelled boost and have a major impact on its long-term success. Commercial publishers and booksellers have known this forever. Christmas and beyond … [Read more...]
Launching a successful blog tour
"When I was first starting out, I dreamed of being sent on a book tour. I'd travel around the world-at my publisher' expense, of course-and hit the major bookstores, where I'd do readings and signings for standing-room-only audiences," says Jackie Morse Kessler, the author of a four-book YA … [Read more...]
Book marketing & publicity: Advice from three experts
A smart marketing consultant and basic ideas like meet the users' intent, can be the secret weapon in an author's campaign to market and promote a book. That's according to Adrienne Biggs, one of three experts interviewed for this post. Since not all authors are experienced or even comfortable … [Read more...]
The Viagra Diaries: A self-publishing mega success story
"Barbara Rose Brooker is fearless. The Viagra Diaries does for single seniors what Helen Gurley Brown's Sex and the Single Girl and Erica Jong's Fear of Flying did for the women's sexual revolution in the sixties and seventies." -- Entertainment Tonight It's a blurb to die for, and well … [Read more...]
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