That's the first question to ask yourself, writes Guy Kawasaki in the opening chapter of a definitive new book on self-publishing, APE: Author, Publisher, Entrepreneur – How to Publish a Book, written with co-author Shawn Welch. Kawasaki is passionate about writers creating worthwhile books for … [Read more...]
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The Book Deal
Big-6 publisher jumps on the indie bandwagon
Was it just a matter of time? The news came recently that Penguin Group, one of the largest book publishers in the world, has acquired Author Solutions Inc (ASI), a leading provider of services for self-publishing writers, for $116 million. Penguin's CEO, John Makinson, waxed rhapsodic in … [Read more...]
Book marketing & publicity: Advice from three experts
A smart marketing consultant and basic ideas like meet the users' intent, can be the secret weapon in an author's campaign to market and promote a book. That's according to Adrienne Biggs, one of three experts interviewed for this post. Since not all authors are experienced or even comfortable … [Read more...]