Have you heard what some savvy authors are doing to build excitement and attract readers to their upcoming books? They're writing prequels: tantalizing teasers in short story form that preview the key characters and settings of an upcoming novel. Some prequels predate or provide backstories … [Read more...]
The blog for writers
The Book Deal
Timing your book’s launch date for maximum impact
Strategic timing of your book's publication date can give it a jet-propelled boost and have a major impact on its long-term success. Commercial publishers and booksellers have known this forever. Christmas and beyond … [Read more...]
Book marketing & publicity: Advice from three experts
A smart marketing consultant and basic ideas like meet the users' intent, can be the secret weapon in an author's campaign to market and promote a book. That's according to Adrienne Biggs, one of three experts interviewed for this post. Since not all authors are experienced or even comfortable … [Read more...]