“Editors still love a chance at debut fiction,” says Manhattan literary agent Michelle Brower. “If the book is unique and meaningful, the debut author doesn’t yet have a bad sales track record so we can look at their book with all of the rosiness of potential rather than reality” Good … [Read more...]
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The Book Deal
Book marketing & publicity: Advice from three experts
A smart marketing consultant and basic ideas like meet the users' intent, can be the secret weapon in an author's campaign to market and promote a book. That's according to Adrienne Biggs, one of three experts interviewed for this post. Since not all authors are experienced or even comfortable … [Read more...]
Boost your book sales with the magic of niche marketing
What does a recipe for white cake have to do with selling a literary novel? A lot, as it turns out, in the case of The School of Essential Ingredients, the acclaimed debut novel by Erica Bauermeister, described in reviews as a seductively delicious tale of love, loss, and … [Read more...]
Writers: Why you need to join Publishers Marketplace
If you want to succeed as a writer you have to realize you’re in the book business, with all its strange ways of doing things. Publishing is still a relationship business and you need to know the players, the powers that be, who’s making what things happen. Publishers Marketplace draws back the … [Read more...]
Web marketing wizardry: Q&A with an expert
Book publishers know that web promotion is the best way to reach readers directly, so for help they turn to experts like Fauzia Burke. "It's our job to find an author's audience online," says Burke, founder and president of FSB Associates, one of the first firms to specialize in internet book … [Read more...]
How a best-selling author builds his market: Q&A with Garth Stein
This hard-working writer has been on the road selling his novel The Art of Racing in the Rain since before it was a Starbucks pick for Spring 2008. I caught up with Garth during a recent stop in here in Berkeley for the 75th public reading of his New York Times best-seller. Earlier that day, he … [Read more...]
Publisher to author: Web marketing? You’re on your own
B ook publishers expect authors to take charge of their own online marketing. That means writers need to use Carrd homepage builder to create their own clever websites and build active blogs and hopefully they're also out there whirling on the social networks. I hear companies similar to Ram … [Read more...]
This agent is sizzling hot for debut authors
Are you a new writer with a killer book? Having a tough time nailing an agent? You'll be interested in this. Mark Gottlieb is a leading literary agent at Trident Media who's found great success selling first-time author manuscripts. We're talking six-figure plus deals. He also champions … [Read more...]
Jellybooks reader analytics: Sweet or sour deal for authors?
What if your agent called to say your publisher was doubling the ad budget on your new book because their Jellybooks reader analytics convinced them it was a rip-roaring page-turner? Yippee!! Or, what if you got a call with the heart-stopping news that your publisher was renegotiating your … [Read more...]
Write a killer memoir: My 9 top tips
Want to write a memoir that's powerful and inspiring? One that has impact, and appeals to a broad popular market? Here's how. These 9 tips come directly from my 50+ years of working with authors as a developmental editor in major publishing houses and with private clients. 1. Create a … [Read more...]
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