Alan Rinzler

Consulting Editor

The blog for writers

The Book Deal

Big-6 publisher jumps on the indie bandwagon

by

Was it just a matter of time? The news came recently that Penguin Group, one of the largest book publishers in the world, has acquired Author Solutions Inc (ASI), a leading provider of services for self-publishing writers, for $116 million. Penguin's CEO, John Makinson, waxed rhapsodic in … [Read more...]

The bears and bulls of publishing: An insider steps up

by

EBook buyers read more books. And why wouldn't they be? They can look on this article about ebooks and find places to get them for free! They're the future! We're in the midst of a fantastic transition. Words from another outsider advocating the overthrow of legacy publishing? Nope. Not at … [Read more...]

What should you expect from a developmental editor?

by

As a longtime developmental editor, I often get questions from authors about the editor-writer relationship. How exactly do developmental editors work? How can I tell if I’ve found a good one? And will you correct my typos? I can tell you that virtually all successful writers – from Ernest … [Read more...]

What writers can learn from Barry Eisler

by

It's inspiring when a successful author goes out of his way to help others in the craft of writing. Barry Eisler is one of those good guys. Though he'd probably rather be known as one baaad dude. He's a one-time CIA operative, a judo black belt and an intellectual property attorney, who's … [Read more...]

It’s the details, writers!

by

An author builds a narrative with thousands of tiny details. Even before a reader knows what the book is really about, it's through the gradual accumulation of these crucial moments, objects, movements, sounds, smells and touches that the power and meaning of the story emerges. As an editor … [Read more...]

Launching a successful blog tour

by

"When I was first starting out, I dreamed of being sent on a book tour. I'd travel around the world-at my publisher' expense, of course-and hit the major bookstores, where I'd do readings and signings for standing-room-only audiences," says Jackie Morse Kessler, the author of a four-book YA … [Read more...]

Book marketing & publicity: Advice from three experts

by

A smart marketing consultant and basic ideas like meet the users' intent, can be the secret weapon in an author's campaign to market and promote a book. That's according to Adrienne Biggs, one of three experts interviewed for this post. Since not all authors are experienced or even comfortable … [Read more...]

The Viagra Diaries: A self-publishing mega success story

by

"Barbara Rose Brooker is fearless. The Viagra Diaries does for single seniors what Helen Gurley Brown's Sex and the Single Girl and Erica Jong's Fear of Flying did for the women's sexual revolution in the sixties and seventies." -- Entertainment Tonight It's a blurb to die for, and well … [Read more...]

Creating a compelling narrative voice

by

How does an author of memoir or personal narrative transform a naked self into a compelling voice that tells a story readers can’t put down? This question arises frequently in my work as a developmental editor. One of best books on this technique is The Situation and the Story: the Art of Personal … [Read more...]

Growing a short story into a novel

by

Do you have a short story work-in-progress that just doesn’t want to fit into 10,000 words or 25 pages? Is it bursting at the seams? Does it feel incomplete and frustrating to read? Then you may have a recalcitrant short story that could be transformed into a successful novel. A case in … [Read more...]